Browsing by Author "Kurniawan, Iwan"

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  • Agroforestry & sustainable vegetable production in South East Asian watersheds- SANREM (1st year): Case study: Nanggung sub district, Bogor, Indonesia: Objective 2: Markets
    Kurniawan, Iwan (Indonesia: ICRAF-Indonesia, 2006)
    Discussed in this presentation were the results in marketing study. The objective accomplished were: 1) Identification of the potential VAF species or products for Nanggung Farmers, 2) Identification of market channels & marketing problems, 3) Enhancing farmers' understanding of market mechanism; and 4) Identification of opportunities to improve the quantity & quality of VAF.
  • Annual research activity report year 3: Marketing Indonesia
    Kurniawan, Iwan (Bogor, Indonesia: World Agroforestry Centre (ICRAF), 2008)
    The general research goals for marketing aspect are to develop a market linkage at the local and regional levels that builds upon existing marketing strategies, and develop interventions to overcome constraints and make use of opportunities. Specifically in the third year project, the marketing activity focused on providing vegetables market information and facilitate farmers in establishing Katuk (Sauropus androgynus) and Kucai (Allium odorum) production trial plots and their marketing.
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    Better understanding market information to penetrate the VAF market for small-scale farmers
    Kurniawan, Iwan; Roshetko, James M.; Anggakusuma, Denta; Budidarsono, Suseno (2008)
    Generally, Nanggung Sub district, Bogor has relative good accessibility and close to the market. However, their unique landscape has placed the production area in unfavorable condition that is affected in transportation cost and deterioration in post harvest handling. Based on the FGD result, the farmers were not well informed about the vegetables market. Most of farmers are not market-oriented in their decision on agriculture activities. Developing VAF production in this area is still in pilot project level. There is not enough experience to grow vegetables in agroforestry system. To enter in a competitive market, the farmers have to hold reliable market information to minimize their risk. Better understanding on market information of selected vegetables is first step to develop and produce VAF in Nanggung. Farmers have always had to make decisions about what, when to plant, and where and how to sell. Assisting farmers to obtain and use the market information are main focus of this year. Other purposes of the action-research are to facilitate the farmers group in selecting and producing the most marketable VAF and to link the farmers with potential traders.
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    Budidaya katuk dan prospek pemasarannya
    Anggakusuma, Denta; Kurniawan, Iwan; Rahmanulloh, Arif; Dahlia, Lia (Bogor, Indonesia: World Agroforestry Centre (ICRAF),, 2008)
    Katuk (Sauropus androgynus) or sweet leaf is an indigenous species from Asia, and mostly found in India, Malaysia and Indonesia. It's not only consumed as food but also used for medication and to increase and accelerate mother's breast milk since it contain calorie, protein, mineral, carbohydrate, vitamin A, B1, C, and antioxidant. The brochure is created to give information and brief guideline especially for the smallholder farmer in developing Katuk and the marketing potency. It explained about general description of Katuk, technical guide to plan the stem, marketing of the product and financial analysis. The average yield per hectare mostly ranges at 3 ' 4 tons and first harvest period is starts in the age of 3-4 months. Based on the financial analysis of Katuk intercropping with Cassava in Ciampea sub district, Bogor resulted that net income from Katuk intercropping with cassava in the area of 500 m2 is IDR 16, 445,298 per year. The potential markets for Katuk leaf are Tangerang, Bekasi and Jakarta, and also medicine producer in Bandung, West Java. The price is range from IDR 10,000 ' 15,000 per kilogram.
  • Evaluate collective action strategy to enhance market access for VAF's farmers in Nanggung subdistrict, West Java: A case study on banana marketing
    Kurniawan, Iwan (Indonesia: ICRAF, 2007)
    This presentation talks about the progress report on marketing strategy and how the banana study that ICRAF completed can be applied to vegetable agroforesty study. The presentation covers the progress on this marketing practice, the survey results from the banana study, the marketing strategy, the evaluation of the benefit from collective marketing, and future planning and recommendations.
  • First year SANREM annual report: Marketing of agroforestry and sustainable production in Southeast Asia Watershed
    Kurniawan, Iwan; Tukan, J. L.; Roshetko, James M. (Bogor, Indonesia: ICRAF and Winrock International, 2006)
    While agroforestry is renowned for its environmental benefits, to provide a sustainable income for producers there must be advances in linking products to markets. This report summarizes market research conducted in two case studies from 2006 onward in West Java, Indonesia. The goals of the research were to identify profitable vegetables to be produced for sale in local markets, discover existing and potential market channels for producers, identify marketing obstacles faced by vegetable producers and market agents, and improve farmer's production methods to enhance their participation in agricultural markets. As the project is still in its early stages, many of these goals have yet to be met, but farmers and researchers continue to work collaboratively towards new opportunities.
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    Katuk dan kucai untuk Jakarta.
    Fauzi, A.; Kurniawan, Iwan (Bogor, Indonesia: World Agroforestry Centre (ICRAF), 2008)
    The article explains how to produce and market vegetables for sale in Jakarta.
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    Market opportunity identification of VAF products by rapid market appraisal (RMA) methodology.
    Kurniawan, Iwan; Roshetko, James M.; Anggakusuma, Denta; Dahlia, Lia (Bogor, Indonesia: World Agroforestry Centre (ICRAF) and Winrock International, 2008)
    The success of marketing smallholder is affected by the ability of the producers to identify and estimate market demand. It is common problem that most of producers receive unexpected low prices selling their products. Rapid Market Appraisal (RMA) is a method to collect reliable market information in short period, which is cheaper than conventional market survey. The method helps to provide a quick understand of complex market relationships to guide the producer decisions regarding orientating their production towards market opportunities.
  • Marketing of vegetable under agroforestry (VAF) system in Indonesia: Understanding the market demand
    Kurniawan, Iwan; Roshetko, James M.; Anggakusuma, Denta; Dahlia, Lia (Bogor, Indonesia: World Agroforestry Centre (ICRAF) and Winrock International, 2008)
    The common problems faced by the small-scale farmers are lack of market information, remote location and poor accessibility to production resources. To enter in a competitive market, the farmers have to hold reliable market information to minimize their risk. Obtaining good market information will guide farmers to make decisions on what vegetable to produce when, where and how to sell the VAF products. The presentation discussed selection of existing VAF products in Nanggung, results of RMA survey, progress on development of Nanggung agro-enterprise, problems and opportunities in developing VAF. The RMA survey recommended that Katuk (Sauropus androgynus) and Kucai (Allium odorum) be developed as marketable vegetables. These vegetables require low capital investment, can be grow under shade (20-25% for Katuk), promise good return for the farmers, have good and stable market demand, and high and stable price for the last 12 months. There is also economic opportunity for women groups to earn US$ 2 per day in sorting, grading and packing Katuk and Kucai. As follow up, the project has distributed 60,000 Katuk seedlings (cutting stem) and about 150 kg of Kucai seeds to farmer partners to be planted in 5000 m2. In developing VAF, the farmers have to overcome the constraints related to technical farming, capital and strengthening the farmer group. There is opportunity to supply Katuk leaves to medical factory about 3 tons of Katuk/week.
  • Marketing-Indonesia case study
    Kurniawan, Iwan; Roshetko, James M. (Nairobi, Kenya: The World Agroforestry Center (ICRAF), 2007)
    The purpose of research are (1) to identify the potential VAF species or products for Nanggung Farmers; (2) identify market channels & marketing problems; (3) enhances farmers' understanding of market mechanism; and (4) identify opportunities to improve the quantity & quality of VAF. The study was conducted on Sept-Oct 2006. Data and information are collected through Focus Group Discussion (FGD) in each village that attended both men and women.
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    Nanggung agroenterprise development's progress activities on developing Katuk and Kucai's production plots
    Kurniawan, Iwan; Budidarsono, Suseno; Anggakusuma, Denta; Rahmanulloh, Arif (2008)
    The market opportunity identification survey has recommended that Nanggung farmers produce and market Katuk and Kucai as a high potential VAFs. The farmers in Nanggung generally plant vegetables only in small area with low productivity and quality, produce irregular yields, have insufficient market information, limited access to credit and selling the products individually. Market required reliability of quality, regular supply and minimum quantity to fulfill economic efficiency in transporting the vegetables to the market. To overcome the farmer's constraints and respond to market opportunity, the farmers need to coordinate their production and marketing activities through collective marketing by developing a Nanggung agro-enterprise.
  • Progress report year 3 of marketing aspect: Farmers comparison study trip to good practice of VAF management site
    Kurniawan, Iwan; Roshetko, James M.; Anggakusuma, Denta (Bogor, Indonesia: World Agroforestry Centre (ICRAF), 2008)
    Selecting marketable vegetables with a high potential value and good timing are most important in developing a successful marketing plan. The SANREM Project helps farmers overcome the common constraints of lack of market information , poor accessibility due to transportation cost, distance from production point to target market, lack of capital and strong dependence on local collectors. Based on a previous study on consumer preference, katuk and kucai were chosen for the farmers to focus on producing and marketing. The farmers' comparison study trip was proposed to 1)improve farmers' knowledge and skills on good management and marketing of VAF, 2) To encourage farmers, to discuss and learn about success stories from the successful farmers, 3) To get ideas and replicate the good practice management of VAF in farmers' villages of origin, and 4) To capture potential markets, to collect marketing information, and to see the possibilities in making collaborations.
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    Progress report: Agroforestry and sustainable vegetable production in Southeast Asian watersheds
    Reyes, Manuel R. (2008)
    Work on vegetable-agroforestry compatibility is advancing rapidly with new findings that
  • Semi-annual reports: Marketing Indonesia Year 4
    Kurniawan, Iwan; Roshetko, James M. (Bogor, Indonesia: World Agroforestry Centre (ICRAF), 2009)
    Executive Summary: The creation of market linkage for vegetables was selected as an entry point to strengthen smallholder vegetable agroforestry systems in Nanggung, West Java, Indonesia. Katuk (Sauropus androgynus) was selected as priority vegetable based on strong market demand. Rapid market surveys established that Jakarta area markets need about 2 tons per day of fresh Katuk, while the pharmaceutical industry requires about 4 tons per week of dried Katuk. Project marketing activity focused on monitoring and evaluating progress of smallholder Katuk production and marketing. The project team assisted local farmers evaluate their existing farming systems, socioeconomic resources, and market opportunity in regarding to Katuk production and markets. Farmer groups (a total of 30 farmers) in three villages Parakan Muncang, Hambaro and Sukaluyu agreed to try market-oriented production of Katuk. Production was focused on 1 or 3 farmers land with management conducted by all group members.
  • Semi-annual reports: SANREM CRSP year 3 marketing Indonesia
    Kurniawan, Iwan; Roshetko, James M. (Bogor, Indonesia: Winrock International and The World Agroforestry Centre (ICRAF) South-East Asia Regional Office, 2008)
    Agriculture is the most common activity practiced by rural farmers. Lack of market information, remote location and poor accessibility to production resources are common problems faced by the farmers. The marketing activities over the past six months focused to address the limitation of VAF's farmers on market information. As a first stage, market surveys were conducted to identify market opportunities for selected VAFs. It is important for farmers to know for which product there is a demand, which quantities and qualities are in demand, when and where there is a demand and at what price.
  • TMPEGS workshop for working plan year 3: Marketing aspect
    Kurniawan, Iwan; Roshetko, James M. (2007)
    Develop a market value chain at the local, regional and national levels that builds upon existing marketing strategies and develop interventions to overcome constraints and make use of opportunities.
  • Vegetable Agroforestry Systems in Indonesia
    Susila, Anas D.; Purwoko, Bambang S.; Roshetko, James M.; Dahlia, Lia; Kartika, Juang Gema; Wijaya, Kusuma; Budidarsono, Suseno; Midmore, David J.; Prasetyo, Tisna P.; Palada, Manuel C.; Rahmanulloh, Arif; Raimadoya, Mahmud; Puspitawati, Herien; Kurniawan, Iwan; Trikoesoemaningtyas, Tri; Kunta, K.; Sombatpanit, Samran (Beijing, China: World Association of Soil and Water Conservation (WASWAC), Nairobi, Kenya: the World Agroforestry Center (WAC-ICRAF), 2012-11-30)